The race
Every item opens high and falls, second by second, until somebody buys. Whoever goes first gets the best price of the whole drop. Wait too long and someone else takes it.
Be first.
Or be ready.
Prices fall until someone buys. Then they only go up — unless the crowd brings them down together. If a price ever drops after you buy, the difference comes back to you.
The Shelf is open, as it always is. Free to watch, and you are never charged to take part.
One drop, start to finish. The price falls until the first buy, climbs with every buy after that, and eases back down when the room goes quiet — refunding everyone who already bought.
A shop where the price is the game
One item is live at a time in each room, with a host calling the prices. You watch the price move, and you decide when it is yours. Everyone in the room is deciding at the same moment, and that is what moves it.
Every buy pushes it up
After the first buy the price only rises. It will not fall on its own while people are buying, so the longer you hesitate the more it costs.
The price can't leave you behind
If buying stops, the price eases back down — and everyone who already bought pays the new lower price instead. Not a refund a week later: your card is simply charged the lower number.
Group drops
When enough people are holding the button at the same moment, the price falls 20% for everyone — including the people who bought minutes ago. Once per item.
Or wait in line
Name a price you would happily pay and join the waitlist. If the price ever reaches it, spots fill in the order people joined.
Nothing here is staged
The ready count is the number of people actually holding the button with money behind it. The stock left is the real stock left. We do not invent an audience.
Five rooms, five hosts
Each room runs its own drops with its own host. Switch between them whenever you like — a group drop in one room has nothing to do with another.
Live Stagewith Maya
Techwith Dot
Beautywith Coco
Homewith Theo
Under $10with Pix
The show is off air — the Shelf is not
Everything that has been on stage is on the Shelf at the price its drop opened at, with the lowest anybody ever paid for one printed next to it. It is open whether or not there is a show on.
Buy from the Shelf